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Branding2024

Paper World

Description

A virtual showroom created in Blender as a social media exhibition space for clothing. The design features a distinctive paper-like aesthetic, achieved through hand-drawn textures digitally folded into 3D forms.

Client
Personal
Year
2024
Category
Branding
Programs Used
Blender 3D, Procreate, Adobe Photoshop, Adobe After Effects

Process

[Notes]

This project involved creating a virtual showroom in Blender, designed to function as an exhibition space for clothing on social media. The concept centred around a paper-inspired aesthetic, where all elements—from lamps to clothing racks and C-stands—appear as though crafted from paper cutouts. To achieve this look, textures were first hand-drawn on paper, then digitised and imported into Blender. These scans were then digitally folded into 3D shapes, bringing the handmade quality of physical drawings into a digital environment. The result is a virtual space that combines the tactile charm of paper with the flexibility of virtual design.

Gallery

[06 Figures]
Watercolour illustration of the couch asset
[Fig. 01]Watercolour illustration of the couch asset
Watercolour illustration of the lights. Since the ‘folding’ will be done in 3D, the illustration shows all sides of the light in a ‘flat’ view.
[Fig. 02]Watercolour illustration of the lights. Since the ‘folding’ will be done in 3D, the illustration shows all sides of the light in a ‘flat’ view.
Watercolour illustration of the clothing rack in its individual parts.
[Fig. 03]Watercolour illustration of the clothing rack in its individual parts.
An early sketch of the t-shirt design
[Fig. 04]An early sketch of the t-shirt design
Experimenting with an alternate colour schemes
[Fig. 05]Experimenting with an alternate colour schemes
The 3D scene in belnder, after the watercolour assets have been virtually ‘folded’.
[Fig. 06]The 3D scene in belnder, after the watercolour assets have been virtually ‘folded’.